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What Is Brand Partnership Marketing?

The TouchDown Approach

Brand Dating™ is a disciplined method that allows us to create strategic and long term relationships with relevant brands by looking at brand's DNA.

Examining your brand's DNA entails the development of a USP aimed at other brand directors and managers - not consumers. Once the brand's DNA is identified we refer to BrandMine™ – our unique and rapidly expanding community of some 1,600 brands.

All these brands are psychograhically pre-profiled and looking for other brands to partner with. they are all held on our database ready for matching to your immediate needs.

Once BrandMine™ matching is complete, we validate any shortlists in addition to existing partners or prospects you may currently work with. Any subjectivity is removed from the Brand Dating section, delivering a list of brands your customers will believe in and be ready to buy into.



"We work closely with our clients to give them access to a variety of closed user groups. Those brands that have already embraced the concept of brand partnerships can already see a distinct competitive advantage."

  Gavan Stewart, Founder


Recent Case Studies

A Selection of Our Recent Projects

:: TouchDown - The Brand Dating Agency™ :: Case Studies Banner Editing Page - Case Study 1 :: Jamie Oliver

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TouchDown Publishing have just won the rights to sell the advertising in the new JMe (Jamie Oliver) Magazine launching in November and running bi-monthly through 2009.

:: TouchDown - The Brand Dating Agency™ :: Case Studies Banner Editing Page - Case Study 2 :: Singapore Tourism

Singapore

TouchDown was employed to find brands that could help change the perception of Singapore as a destination.

:: TouchDown - The Brand Dating Agency™ :: Case Studies Banner Editing Page - Case Study 3 :: MasterCard

MasterCard

TouchDown has been enlisted to promote marketing partnerships with major retail, travel and BTB brands.