Where - UK
When - 2009
What - Singapore wanted to work with brands that could help them change perception of the destination. We teamed up Singapore with Kurt Geiger Shoes acheiving in store POS as well as data capture. Additionally Singapore featured in Revolution bars in the UK, targeting 25 - 30 year olds. They featured on menu's, on bar plasma screens and cocktail competitions.
Divya Panickar, Arena Director for the Singapore Tourism Board, adds "the cool and classic appeal of the Singapore Sling Cocktail is synonymous with the destination and our partnership with Revolution is a great fit; a true reflection of both brands as hip, trendy and vibrant places to be, and be seen!"
Alex Griem, Marketing Manager for Revolution Bars says, "our Seven Wonders of the Vodka World Menu has proved to be incredibly successful... the Uniquely Singapore brand aligns perfectly with our customers. With Revolution able to offer a wealth of visibility on menus, TV screens and the website. The competition to win a trip to Singapore is our most successful ever!"
