Monopoly Millions – Who’s lovin’ it?
Posted on 20 March 2012
By Olly Russell, Brand Partnership Manager, TouchDown Marketing
So with tomorrow being the yearly return of the Monopoly and McDonald’s promotion I thought it be worth digging into why this marketing partnership has been so successful.
Despite being a relatively basic premise it combines two well-known things that much of the UK enjoy from time to time – Fast food and Monopoly. When I was young, the game of Monopoly was incredibly popular and there was only one version. It is now infinitely more famous with dozens of different versions such as Star Wars, Lord of the Rings and…Devon. The idea is every time you buy certain food products from McDonald’s, there are game stickers attached to the packaging which represent properties…
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Rugby, Beer, Pies and O2 – Brand Partnership incentives
Posted on 20 February 2012
By Olly Russell, Brand Partnership Manager, TouchDown Marketing
Loyalty. It’s something of great value that any successful business relies upon from consumers. From excellent customer service to clever e-marketing campaigns for the top spenders – it all encourages that feeling of value and individuality rewarding brand loyalty. Nectar have their nationwide loyalty scheme, Boots have their Boots Advantage Card and it doesn’t take much googling to find more than one website that offers cashback if you use their portal to buy products.
Whether it’s a loyal group of facebook fans or Twitter followers, any brand that has a reactive and involved consumer base is making a great step towards generating brand loyalty. Many of us will have our favourite brands that we…
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The need for Brand Partnerships
Posted on 16 February 2012
The need for Partnership Marketing in this current climate is growing stronger and stronger especially with the Olympics on the horizon!
Many brands are looking to partner up with other brands to help boost their brand awareness and by working together to maximise the potential of their customers.
The need for a Partnership Marketing strategy exists when one brand can achieve their goals more effectively by using the complementary strengths of another brand and tapping into their customer base.
What Partnership Marketing means for brands
Partnership Marketing helps brands to promote their services or products using a more cost effective method of creating a brand partnership with another brand.
As we have the Olympics arriving in London in July 2012, many companies have decided to use…
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Financial Times